Menu Shop


& smiles

Home of the Rainbow Cake

We love unicorns, pizza, cake, dreams, glitter, burgers, rainbows, ice-cream, sprinkles, bubbles, smiles, cotton candy, donuts, sparkles, stuffed animals, imagination, Saturday morning cartoons, jumping and long walks on the beach.
Explosion Cake


Bagel and Lox

Start the day out the right way with our newest edition to our breakfast cake series

Mini Unicorn Cakes

Available Weekends In-Store

Manhattan Delivery Now Available!

Select local delivery at checkout



  • Tiered Cakes

    Now Available! What's better than one explosion cake?
    Three stacked explosion cakes!
  • Not yet shipping...

    But we are working on it We want to bring Flour Shop to our fans outside of NYC. We will let you know when we start shipping!
  • Mini Explosion Cakes In-Store Only

    Mini Cakes are only available in our SoHo store. Come pick up the mini explosion cake everyone is talking about on Insta!
  • Visit us in NYC!

    We're Open Daily Come visit us in SoHo at:
    177 Lafayette St
    New York, NY 10013

Join Our

Birthday Club

We want to make you smile on your special day!