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& smiles

Home of the Explosion Cake

We love unicorns, pizza, cake, dreams, glitter, burgers, rainbows, ice-cream, sprinkles, bubbles, smiles, cotton candy, donuts, sparkles, stuffed animals, imagination, Saturday morning cartoons, jumping and long walks on the beach.


4th of July Specials!

Available for pre-order and in-store July 1st, 2nd and 3rd!

"Cup Cake"

In-store now!

Cara the Unicorn

Minis Available in-store on weekends



  • The Power of Sprinkles out 4/9

    Grab Amirah's New Book! And look for her in your city on her upcoming tour!
  • Now on UberEats

    Delivering our sweets! Look us up on UberEats for delivery of our small items like cakeballs, mini cakes and cookies!
  • Mini Explosion Cakes In-Store Only

    Mini Cakes are only available in our SoHo store. Come pick up the mini explosion cake everyone is talking about on Insta!
  • Visit us in NYC!

    We're Open Daily Come visit us in SoHo at:
    177 Lafayette St
    New York, NY 10013

Join Our

Birthday Club

We want to make you smile on your special day!