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& smiles

Home of the Rainbow Cake

We love unicorns, pizza, cake, dreams, glitter, burgers, rainbows, ice-cream, sprinkles, bubbles, smiles, cotton candy, donuts, sparkles, stuffed animals, imagination, Saturday morning cartoons, jumping and long walks on the beach.


Holiday Minis

Available In-Store Starting 12/14

Cookie Cakes

Don't forget milk for Santa!

Holiday cakes available for advanced order!

Grab a Reindeer, Tree, Wreath or other fun holiday cake



  • Not yet shipping...

    But we are working on it We want to bring Flour Shop to our fans outside of NYC. We will let you know when we start shipping!
  • Mini Explosion Cakes In-Store Only

    Mini Cakes are only available in our SoHo store. Come pick up the mini explosion cake everyone is talking about on Insta!
  • Visit us in NYC!

    We're Open Daily Come visit us in SoHo at:
    177 Lafayette St
    New York, NY 10013

Join Our

Birthday Club

We want to make you smile on your special day!