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welcome to flour shop, we lovesprinkles & smiles

& smiles

Decorative image of cake and sprinkles
Rainbow cake slice on a plate
A rainbow colored unicorn themed cake with a gold unicorn horn on top.
Decorative image of sprinkles in containers
Heart GIF

Home of the Explosion Cake

We love unicorns, pizza, cake, dreams, glitter, burgers, rainbows, ice-cream, sprinkles, bubbles, smiles, cotton candy, donuts, sparkles, stuffed animals, imagination, Saturday morning cartoons, jumping and long walks on the beach.
Blinking smiley face illustration Decorative Image of Rainbow Explosion cake cut open

current specials

what’s up, news and company updates


  • We are CLOSED

    Until Further Notice With the safety of our staff and customers in mind, we have made the decision to temporarily close our SoHo location until further notice. This way we can encourage social distancing and take extreme precaution✨ ✨We know that the coming weeks will be tough on everyone, so we encourage you to try baking at home and continue to celebrate birthdays. We will be answering baking questions and tips and tricks to help you create magic! 🌈✨The world needs joy now more than ever!✨ 💖
    With Love, Sprinkles and Smiles,
    Amirah and the Flour Shop team
  • Flour Shop x Pottery Barn Brands

    Out Now!!! We've partnered with Pottery Barn to create a collection of home goods for kids, teens and adults! Live the birthday lifestyle everyday by sleeping under rainbows, in sprinkles sheets and next to unicorns!

Join Our

Birthday Club

We want to make you smile on your special day!