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welcome to flour shop, we lovesprinkles & smiles

& smiles

Decorative image of cake and sprinkles
Rainbow cake slice on a plate
A rainbow colored unicorn themed cake with a gold unicorn horn on top.
Decorative image of sprinkles in containers
Heart GIF

Home of the Explosion Cake

We love unicorns, pizza, cake, dreams, glitter, burgers, rainbows, ice-cream, sprinkles, bubbles, smiles, cotton candy, donuts, sparkles, stuffed animals, imagination, Saturday morning cartoons, jumping and long walks on the beach.
Blinking smiley face illustration Decorative Image of Rainbow Explosion cake cut open

current specials

what’s up, news and company updates


  • Thanksgiving Hours

    Happy Turkey Day! Flour Shop will be closed on:
    Thursday 11/28
    Friday 11/29
  • The Power of Sprinkles out now

    Grab Amirah's Cake Book! And look for her in your city on her tour!
  • Now on UberEats

    Delivering our sweets! Look us up on UberEats for delivery of our small items like cakeballs, mini cakes and cookies!
  • Mini Explosion Cakes In-Store Only

    Mini Cakes are only available in our SoHo store. Come pick up the mini explosion cake everyone is talking about on Insta!

Join Our

Birthday Club

We want to make you smile on your special day!