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Our Product

  • What ingredients do you use?

    Flour Shop only uses the best ingredients – we bake everything from scratch, don’t use any preservatives, use real vanilla and premium chocolate. We bake daily in SoHo and believe you should recognize all the ingredients in your food.

  • Are any of your confections gluten-free?

    Sorry, we don’t offer any gluten-free confections, but we do offer lots of gluten-free swag ;)

    Sometimes we may have specialty items made without flour, but we do not alter recipes to be gluten-free.

  • Are any of your products dairy-free?

    All of our products contain dairy. But we would love to have you in for coffee.

  • Do your products contain nuts?

    Our carrot cake contains tree nuts and peanut butter cake balls contain peanuts. Unfortunately, we are not a nut-free facility and cannot accommodate severe nut allergies.

  • Do you use fondant?

    We are a fondant-free bakery. This also means that we cannot make multiple tiered cakes and our designs will be imperfect but delicious.

  • Do you use any products that you cannot eat in your cakes?

    If we sell it then you can eat it. We don’t use rods or any products that cannot be consumed.

  • What is the sprinkle explosion?

    Inside our cakes you will find a rainbow mixture of sprinkles and chocolates.

Ordering and Customization

  • Do you have a phone number?

    212-235-7049. All orders must go through our website.

  • Do you bake custom cakes or designs?

    If you would like custom cakes or any other custom treats, please fill out the custom order form on the website and the Flour Shop team will get back to you shortly. Our custom work starts at $500. We do not accept orders over the phone.

    Although we try to accommodate all orders, we recommend placing custom orders at least two weeks before the event date.

    Please note that all custom orders must be paid in advanced. Your order will not be complete until you have paid the invoice. All sales are final.

  • Do you customize rainbow cakes or do custom writing on cakes?

    Yes we do! You can order these services in advance in our flagship store or on our online shop for an additional fee.

  • Do you deliver in NYC?

    We do not currently deliver, but are hoping to in the future :)

  • Do you ship nationally?

    We are working on it :)

  • Can I pick up an order?

    Yes! We encourage people to place an order online and pick up in the store.

Serving Instructions

  • How do I store my cake?

    If you are not going to serve your cake within an hour or two of purchase, we recommend storing your cake in the refrigerator. Take your cake out of the refrigerator about an hour before serving. The same goes for overnight, but you need to be careful with powerful smells that might seep into your cake. Watch out for onions or garlic.

  • How long will my cake last?

    We love fresh cake. We recommend eating your cake the day you purchase it. But if you need to store it in the refrigerator, it should stay moist for up to 3 days. And frozen cakes can be saved for up to a year!

  • How do I store my cake balls?

    If you are not planning to eat all of your cake balls the day you purchased them (which is hard to do), you can store cake balls in the refrigerator for up to a week. Keep in mind they might sweat when you take them out of the refrigerator due to a change in temperature.

  • How many people do your cakes serve?

    Mini serves 2-4 people
    Midi serves approximately 15
    Maxi serves approximately 25-30
    Mega feeds approximately 45-50

    *Cake servings may vary depending on how you slice them. Or who you share them with!

Shipping and Returns

  • Where do you ship?

    Nowhere yet. Nationwide soon.

  • Do you ship internationally?

    No not yet, but we would love to be where you are some day. But if you send a private jet, then we can send it anywhere.

  • What is your cancellation policy?

    We currently require at least 72 hours notice for cancelling an order.

  • Do you accept returns?

    We do not accept returns, exchanges or refund any goods sold.


  • Do you have birthday parties or events in the store?

    Yes! We love birthdays and parties. You can rent out the entire store for your dream celebration. Email to inquire.

Join Our

Birthday Club

We want to make you smile on your special day!