What ingredients do you use?
Flour Shop only uses the best ingredients – we bake everything from scratch, don’t use any preservatives, use real vanilla and premium chocolate. We bake daily in SoHo and believe you should recognize all the ingredients in your food.
Are any of your confections gluten-free?
Sorry, we don’t offer any gluten-free confections, but we do offer lots of gluten-free swag ;)
Sometimes we may have specialty items made without flour, but we do not alter recipes to be gluten-free.
Are any of your products dairy-free?
All of our products contain dairy. But we would love to have you in for coffee.
Do your products contain nuts?
Our carrot cake contains tree nuts and peanut butter cake balls contain peanuts. Unfortunately, we are not a nut-free facility and cannot accommodate severe nut allergies.
Do you use fondant?
We are a fondant-free bakery. This also means that we cannot make multiple tiered cakes and our designs will be imperfect but delicious.
Do you use any products that you cannot eat in your cakes?
If we sell it then you can eat it. We don’t use rods or any products that cannot be consumed.
Are your products Kosher?
Yes, all our products are Kosher! Every single treat is produced from Kosher certified ingredients, which are all produced in our kitchens that observe the Jewish dietary laws of Kashrut.
What is the sprinkle explosion?
Inside our cakes you will find a rainbow mixture of sprinkles and chocolates.
Ordering and Customization
Do you have a phone number?
212-235-7049. All orders must go through our website.
Do you bake custom cakes or designs?
If you would like custom cakes or any other custom treats, please fill out the custom order form on the website and the Flour Shop team will get back to you shortly. Our custom work starts at $500. We do not accept orders over the phone.
Although we try to accommodate all orders, we recommend placing custom orders at least two weeks before the event date.
Please note that all custom orders must be paid in advanced. Your order will not be complete until you have paid the invoice. All sales are final.
Do you customize rainbow cakes or do custom writing on cakes?
Yes we do! You can order these services in advance in our flagship store or on our online shop for an additional fee. Please note that we keep our store family friendly. We will not write curse words or offensive phrases or material on cakes.
Do you deliver in NYC?
Sorry, but we do not currently deliver
Do you ship nationally?
We are working on it :)
Can I pick up an order?
Yes! We encourage people to place an order online and pick up in the store.
Care and Serving Instructions
How do I store my cake?
If you are not going to serve your cake within an hour or two of purchase, the cake needs to be stored in the refrigerator on a flat surface. Take your cake out of the refrigerator about an hour before serving, but do not keep the cake at room temperature for more than a couple of hours and never leave the cake in the heat. The same goes for overnight, keep your cake in the refrigerator but you need to be careful with powerful smells that might seep into your cake. Watch out for onions or garlic.
It is also important to store your cake on a flat surface. Since our cakes are 6 layers, a crooked cake board can result in a crooked cake. keeping the cake on a flat surface will keep your cake straight and beautiful!
How do I travel with my cake in the car?
The best place to put your cake is in the trunk of your car on a flat surface. We know this seems counter-intuitive, but we've found this to have the best results after traveling with a lot of cakes. If your trunk is full, put the cake on the floor of the passenger seat or on the floor behind the passenger or driver's seats. Do not travel with the cake on your lap or unsecured on the seat of your car. The cake needs to remain on a flat surface and you don't want the box falling over or accidentally squeeze your box if someone stops short.
How long will my cake last?
We love fresh cake. We recommend eating your cake the day you purchase it. But if you need to store it in the refrigerator, it should stay moist for up to 3 days. And frozen cakes can be saved for up to a year!
How do I store my cake balls?
If you are not planning to eat all of your cake balls the day you purchased them (which is hard to do), you can store cake balls in the refrigerator for up to a week. Keep in mind they might sweat when you take them out of the refrigerator due to a change in temperature.
How many people do your cakes serve?
Mini serves 2-4 people
Midi serves approximately 15
Maxi serves approximately 25-30
Mega feeds approximately 45-50
*Cake servings may vary depending on how you slice them. Or who you share them with!
Shipping and Returns
Where do you ship?
Nowhere yet. Nationwide soon.
Do you ship internationally?
No not yet, but we would love to be where you are some day. But if you send a private jet, then we can send it anywhere.
What is your cancellation policy?
We currently require at least 72 hours notice for cancelling an order.
Do you accept returns?
We do not accept returns, exchanges or refund any perishable goods. We are not responsible for cakes that are improperly stored or transported.
Do you have birthday parties or events in the store?
Yes! We love birthdays and parties. You can rent out the entire store for your dream celebration or a portion of the store in Los Angeles. Email email@example.com to inquire.
What precautions are you taking to protect your customers?
We take the health and safety of our customers very seriously! It is our priority to protect our staff, customers and our communities by following the science to help prevent the spread of Covid-19 and flatten the curve.
Each store is limited to 3-4 groups of customers at one time. When inside the stores, customers must maintain at least 6ft between groups and wear masks. A contactless hand sanitizer station is also available inside of our stores. Finally, we have also installed plexiglass barriers and contactless payment systems at each register to limit exposure between customers and staff members.
What precautions are you taking to protect your staff?
In order to slow the spread and prevent an outbreak, every staff member is screened prior to work each day. Inside of our facilities everyone is required to wear masks and gloves all times, we all maintain appropriate social distance while working (we adjust schedules so that distances can be maintained) and everyone washes hands and sanitize work stations regularly. And most importantly, we listen to our staff in order to provide the safest environment possible for them and their families.